Apple TV News

Apple eliminated options for customers to rent TV shows on its iTunes and Apple TV services, as the company looks to refine the way it offers video content.

Apple TV now streams live basketball and baseball games as part of its iOS 4.3 update, foreshadowing more streaming services to come and making the device a contender in the growing connected-TV market.

TV watchers aren't quite ready to cut the cord on their cable service, as online streaming still have some distance to travel, according to advertising and marketing firm Hill Holiday.

Television makers are ramping up efforts to build their own Internet apps and services, as they break away from Apple and Google as development partners in the emerging but uncertain Web-connected television market.

Apple today announced that sales of its redesigned Apple TV set-top box, which stream Internet content to high-definition televisions, have reached one million units.

Apple has sold a quarter-million of its Apple TV units in the first week of sales, the company announced Monday.

Apple today unveiled a smaller, cheaper version of its Apple TV device, which connects to high-definition televisions to show rented movies and TV programming, escalating the battle with rival Google for control of the digital living room.