By Kat Asharya | Fri Oct 22, 2010 12:37 pm |
Sony is considering whether to develop a 3D version of its new Internet TV, which runs on Google's Android platform, in a move to diversity its product line as consumers demand more Web-connected devices.
The Japanese electronics giant is hoping to revive its struggling television business by pinning its turnaround efforts on the demand for online content and 3D.Sony recently started selling 3D TVs in the U.S., Europe and Japan in June but has yet to integrate them with Internet access. "We've been thinking of a way to change our TV business model," said Yoshihisa Ishida, president of Sony's home-entertainment division. "We want to create a new revenue source through network services instead of just selling hardware." Sales of its Internet-enabled televisions, which hit stores in the U.S. last week, have been better than estimated. The company recently brought to market four Web-connected sets that run Android and feature the Google TV software. Sony said the models are available in screen sizes from 24- to 46-inches and cost between $600 and $1,400. A standalone Google TV box with built-in Blu-ray disc player is also available for $400. Google TV, which let users access the Internet while watching TV, can also connect to video services and YouTube, or link to Netflix or Sony's own Qriocity on-demand service. Users can also log in to social networking services like Facebook and Twitter and post an update their status while shows continue to play in a window in the corner of the screen. The company estimates Internet-connected TV may account for about 70 percent of global shipments in three years. Sony's Internet TVs were a result of a collaboration between the company and Google, which agreed in May to work together on integrating the Android operating system with consumer electronics. "We're thinking about using Android in more consumer electronics products," Ishida said. He didn't specify what kind of products would use Android. In the meanwhile, Sony is exploring the expansion of the Internet TV into new directions. By mulling the possibility of a 3D model, the company is betting that consumers will continue to integrate online content into experiences beyond the computer screen and smartphone.
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