By Allen Tsai | Thu Mar 18, 2010 8:00 pm |
Google is teaming up with Sony and Intel to help bring its Android-based technology into the living room, by pursuing a similar strategy with televisions and set-top boxes as it did with smartphones.
The project, which is still in its initial stages, aims to develop new technology to tackle the challenges of navigating Web-based content, like Facebook and Twitter's social networks and Picasa's photo site, on TV sets. Google's new operating system, based on its Android software for smartphones, would also serve as a platform for other developers to create new programs in the future.
As the latest entrant in a race to make TVs more interactive, Google hopes the alliance will give it a foothold as more consumers start exploring ways to bring online content to their living room. The company plans to supply viewers with supplemental content from the Web and, in the process, gain additional revenue through Google TV, its new TV ad-brokering business.
A few TVs and set-top boxes already offer access to online content, but the choice of Web sites has been limited.
Google's partners each have their reasons for entering the joint effort. Sony is seeking Google's aid to give its hardware a leg up in the hyper-competitive TV market. The two companies are also working on an Internet-based television powered by the search giant's Android software.
Meanwhile, Intel has tried for years, with little success, to get its Atom chipset technology into households.
The three companies have tapped Logitech to supply peripheral devices, such as small keyboards and remote controls, which will work with the systems.
The move hasn't been Google's first attempt at the break into the TV ad business. In 2007, it began selling TVs ads online for nearly 100 national cable networks. Advertisers could then track how the commercials performed.
Google is expected to release a toolkit to outside developers within the coming months. Products based on the new software could appear as early as this summer.
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